Sharp Thinking. Cutting-Edge Design.
Sharp Thinking. Cutting-Edge Design.
Razorwire Design was hired to revive and revitalize OnPoint Capital's original logo, collateral, and website. On-Point Capital's logo is based on a German Shorthaired Pointer: focused, powerful, loyal, able to move rapidly and turn quickly–a perfect description of On-Point Capital's services and capabilities in the capital investment industry. My solution was to create a logo that reflected a solid foundation, then apply it to various collateral that would reinforce the brand, speak to affluent investors and stand out from the competition.